πŸ“„ Selling a Home Checklist
Advice4Homeownership.com

Selling a Home Checklist

Everything to know before you list.

Scott Gentry
Scott Gentry
eXp Realty Β· License# 365010
πŸ“ž (910) 477-7615βœ‰οΈ scott@hamiltonrealtygroupnc.com
πŸ“… Date Completed: ___________________🏠 Property Address: ___________________
πŸ’° PHASE 1 β€” GET YOUR PRICE RIGHT
βœ“TASKNOTES / DATE
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Interview at least two or three listing agents before signing
The agent who quotes the highest price to win your listing is usually the one who costs you the most. Pick the one whose math is tightest, not the one whose number is biggest.
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Ask each agent for a full written Comparative Market Analysis (CMA)
Three sold comps, three pending, three active, three withdrawn β€” all within the past 3–6 months. The price should be defensible from data, not opinion.
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Pressure-test the pricing recommendation
Ask each agent to defend the range with specific adjustments for square footage, condition, and location. A confident agent welcomes the pressure. A weak one flinches.
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Confirm commission structure and compensation terms in writing
⚠️ Post-2024 NAR settlement: buyer-broker compensation is negotiated separately. Understand what you're offering (if anything) to cooperating brokerages and how it's disclosed in the MLS.
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Get a seller's net sheet at two or three likely contract prices
Your proceeds are NOT the list price minus commission. Commissions, transfer taxes, prorated property taxes, title fees, seller concessions, loan payoff, and closing costs all come out first.
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Price in a range, not an aspirational single number
A list price is a marketing signal, not a prediction. Priced right, buyers already searching your range see it. Priced high, those buyers filter it out entirely.
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Understand your submarket's seasonality
Spring typically brings more buyers than fall. Late December and holidays are slow. A three-week delay for a better launch window is often worth more than rushing onto a slow week.
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Decide how long you'll list before revisiting price
Two to three weeks is typical. Any longer without adjusting and the listing ages into problem-property territory β€” the market learns to skip it.
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Request a payoff statement from your current lender
Know your mortgage balance, prepayment penalties (if any), and what the payoff will look like on the closing date. You can't net without this number.
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Check HOA rules, restrictions, and resale requirements
Some associations require estoppel certificates, right-of-first-refusal notifications, or specific disclosures weeks before listing. Confirm what you'll need and when.
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Talk to a CPA about capital gains exposure
The $250K/$500K primary-residence exclusion (2-out-of-5-year rule) isn't automatic. Investment properties, recently converted rentals, and high-appreciation sales all have nuances that cost real money if missed.
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Commit to a launch date and build the prep timeline backward from it
A planned launch beats a rushed launch every time. Three weeks of prep is almost always worth more than listing three weeks sooner.
🏑 PHASE 2 β€” GET YOUR HOME READY
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Walk the house with an unsentimental eye β€” or hire a pro to walk it with you
Note everything that will photograph poorly, show poorly, or be flagged by a buyer's inspector. Make a short pre-listing fix list.
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Consider a pre-listing inspection on older homes
⚠️ Buyers find everything. A pre-listing inspection on a 20+ year old home lets you fix, disclose, or price around the big items BEFORE they become leverage in the buyer's repair negotiation.
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Fix safety issues, loan-condition items, and anything photogenic
Peeling paint on pre-1978 homes, active roof leaks, missing smoke detectors, non-functional GFCI outlets, bad porch steps, broken windows. All of these either fail an appraisal condition or trigger a repair request.
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Skip remodels you won't recoup
A $30,000 kitchen refresh rarely adds $30,000 to the sale price. Paint, light fixtures, and hardware do. Major renovations done to sell almost always underperform their cost.
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Declutter to 50% of what's there today
Countertops mostly cleared, closets halved, garage organized, personal photos down. Strangers need to see the house, not your life.
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Neutralize bold paint in main living spaces
Accent walls, saturated colors, and themed rooms cost showings. Neutral is not exciting β€” neutral sells.
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Deep clean every surface, including the ones buyers don't expect
Inside the oven, the vent hood, behind appliances, baseboards, ceiling fans, window tracks. Buyers open every cabinet and check every corner.
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Stage the key rooms at minimum β€” living, primary bedroom, kitchen
Real staging returns multiples of its cost in most markets. Partial staging of the highest-impact rooms is often enough.
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Book professional photography and confirm a 3D tour
⚠️ Phone photos cost you real dollars. The first photo a buyer sees is the single highest-ROI dollar of the entire sale. A 3D tour (Matterport or similar) is increasingly standard for scheduling showings.
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Refresh curb appeal the week of photos
Fresh mulch, edged lawn, trimmed hedges, clean walkway, painted front door, no cars in the driveway. Under a few hundred dollars in most cases and dramatically changes first impressions.
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Fill out your state's seller disclosure form completely and honestly
Over-disclose rather than under-disclose. Transparency strengthens your position β€” under-disclosure is a post-close liability that outlives the sale.
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Pull together utility bills, warranties, repair receipts, permit history
Becomes part of the listing packet and part of what you hand to the buyer at close. Twelve months of utility bills is a quiet seller advantage.
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Remove valuables, prescriptions, and anything personal before showings
Buyers, their agents, cleaners, photographers, stagers, and inspectors will all be in the house. Assume anything left out could disappear.
πŸ“£ PHASE 3 β€” GET YOUR LISTING RIGHT
βœ“TASKNOTES / DATE
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Review the MLS listing description line by line before it goes live
⚠️ Errors in the MLS follow the property forever. Square footage, bedroom/bathroom count, heating/cooling type, lot size β€” verify every number against a defensible source.
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Approve the photo order yourself
The first four or five photos decide whether buyers keep scrolling. Hero shot first, then a logical room-by-room flow. Don't let the MLS default order win.
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Confirm the 3D tour and video are live on day one
Buyers use the 3D tour to decide whether to schedule a showing. Missing it on launch day is a leak at the top of the funnel.
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Verify syndication to Zillow, Realtor.com, Trulia, Homes.com, Redfin
Your agent's MLS feed should push automatically β€” but confirm all five sites display the listing correctly within 24 hours.
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Ask your agent for the written paid-promotion plan for the first two weeks
Social ads, single-property landing page, email blast to cooperating brokerages, email to the agent's buyer list, print or direct mail if applicable. Get specifics in writing.
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Schedule the first-weekend open house
Open houses rarely directly produce the winning offer, but they seed it. First weekend is the highest-volume window β€” skip it and you leave eyeballs on the table.
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Set clear showing protocols in the showing service
Lockbox hours, advance-notice window (1 hour, 2 hours, 24 hours), pet arrangements, lights and music preferences, and what stays on during showings.
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Leave the house during every showing β€” no exceptions
⚠️ Buyers cannot imagine the home as theirs with the owner present. Even quiet, friendly owners kill offers. If you have to wait somewhere, wait in the car down the block.
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Request feedback after every showing
Your agent should pull it from buyer agents and share weekly themes. Three showings in a row saying "dated kitchen" is the market telling you something specific.
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Watch the first 72 hours like a hawk
Low showing count, weak feedback, or no offers in an active market is rarely the market's fault. Address the real problem (usually price or photos) in week two, not week six.
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Adjust price based on data, not ego
A first-month price adjustment is smart. A second-month one signals weakness. The sooner you respond to clear market signals, the less the listing ages.
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Keep the house show-ready at all times
Beds made, counters clear, pets out of sight, lights on, blinds open, subtle background music optional. Last-minute showings are often the best buyers β€” don't miss them.
πŸ“ PHASE 4 β€” GET YOUR OFFERS RIGHT
βœ“TASKNOTES / DATE
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Read every offer on four dimensions β€” not just price
Price is the headline. Terms are the mechanics (closing date, earnest money, inclusions, concessions). Contingencies are escape hatches. The buyer's financial profile is what actually closes the deal.
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Verify the buyer's financing beyond the letter
Pre-approval vs. fully underwritten matters enormously. Cash offers need proof of funds dated recently and from the account the funds will come from. Call the lender when it matters.
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Run a net sheet on every counter you're considering
⚠️ The offer form shows a number. Your net sheet shows what you actually walk with. Always know the net before responding β€” a $5,000 higher offer with a $10,000 concession request nets less.
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In multiple-offer situations, call for "highest and best"
Set a clear deadline, ask each party for their strongest terms, review side by side. Resist the urge to just pick the top dollar amount.
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Prefer strong contracts over the highest price
A cash offer $10K under ask with a 10-day close and a waived appraisal often nets more at the table than a full-price financed offer with a long contingency list and shaky financing.
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Evaluate appraisal gap language in competitive offers
If you're priced aggressively and the market supports it, a buyer's appraisal gap commitment meaningfully de-risks a low appraisal. If your price is already a stretch, the gap only papers over the risk.
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Weigh earnest money amount as a seriousness signal
Higher EMD = more buyer skin in the game. A 3% EMD on a contingent offer is meaningfully stronger than a 1% EMD on the same offer.
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Decide on counter terms before drafting
Walk-away price, walk-away terms, and which levers you're willing to give on (price, timeline, concessions, repairs). Decide in calm, not under a deadline clock.
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Respond inside the offer's response window
Silence is not a response β€” it's a rejection the buyer can withdraw past. If you need more time, request an extension in writing.
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Get the executed contract into a one-page key-date summary
Due diligence deadline, appraisal deadline, financing contingency expiration, title review period, target closing date. All in one calendar with 3-day warnings.
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Confirm earnest money is wired within the contract's window
⚠️ Wire instructions are the #1 fraud target in real estate. If EMD doesn't arrive on time, the contract language tells you what recourse you have. Don't let it slide unaddressed.
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Read the executed contract end to end before the first deadline
Most sellers skim it once and never open it again β€” then are surprised by an inspection period length they never noticed. Read every paragraph.
πŸ”‘ PHASE 5 β€” GET YOUR CLOSE RIGHT
βœ“TASKNOTES / DATE
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Keep the house showable through the inspection period
Accommodate reasonable access for inspectors, appraisers, and any contractors the buyer is pricing. Don't take their findings personally β€” they're doing their job.
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Respond to the buyer's repair request in writing within the contract window
⚠️ Missing the response deadline can waive your negotiating position. Silence is not a valid response β€” confirm any agreed changes in an addendum.
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Evaluate repair requests on net proceeds, not principle
A $2,000 credit that keeps a strong contract alive is almost always better than losing the deal over who was technically right. Count dollars, not points.
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Prefer credits over seller-managed repairs
A credit at closing gives the buyer control of the work and removes your liability for the quality. Cleaner for both sides in most cases.
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Confirm the buyer's lender ordered the appraisal
If it comes in low, your options are to agree to a price reduction, wait for the buyer to cover the gap, negotiate a middle ground, or refuse and trigger the contingency. Know your alternatives before responding.
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Prepare a written appraisal rebuttal if comps support your price
Low appraisals are sometimes overturned when the listing agent submits recent comps the appraiser missed. It's worth trying before accepting a reduction.
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Confirm title work is ordered within days of executed contract
Earlier title orders mean earlier problem discovery. Most title issues are routine (an unrecorded mortgage release, a missing spousal signature on a prior deed) β€” but some require real time.
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Order the HOA estoppel letter early if you're in an association
Estoppels take longer than people expect β€” sometimes 10 business days. Ordering late is one of the most common avoidable closing delays.
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Request a final mortgage payoff statement good through closing plus a short buffer
⚠️ If the payoff expires before closing (most are good for 10–30 days), you need a new one. That's a multi-day delay you don't fully control.
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Get weekly loan-status updates from the buyer's lender in writing
Silence from the buyer's lender two weeks before close is a red flag. A great lender provides a weekly status. Escalate if you're getting nothing.
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Confirm utilities stay on THROUGH closing day
Schedule shutoff or transfer for the day AFTER close. A buyer can't complete a proper final walkthrough in a dark house with no running water β€” and they'll raise it at the closing table if they find it.
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Leave the home in broom-clean condition (unless contract requires more)
Take all personal possessions, empty every drawer and closet, remove trash. Sellers are sometimes penalized at close for items left behind.
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Prepare for the buyer's final walkthrough
All agreed repairs complete, all included items (appliances, fixtures, window treatments) still present, no new damage from moving. If something isn't right, expect the buyer to raise it before closing.
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Verify your proceeds wire instructions by phone
⚠️ Call a number you independently obtained from the closing agent's official website or a prior phone call β€” NOT one emailed to you. Wire fraud targets sellers just as often as buyers.
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Attend closing β€” in person, remote, or by mail-away
Sellers typically sign fewer documents than buyers: the deed, the settlement statement, tax forms, and a few affidavits. Read each one before you sign.
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Confirm your mortgage payoff cleared
Check the loan account a week after close to confirm zero balance and that the servicer closed the loan. The mortgage satisfaction should be recorded at the county clerk's office.
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Keep every signed closing document β€” digital and hard copy
You'll need the settlement statement and any 1099-S at tax time. Keep the full file for at least 7 years after the sale for IRS and capital-gains support.
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Cancel homeowners insurance effective the closing date
Call your carrier the morning after close. Get the prorated refund in writing. Don't let a closed policy quietly renew.
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Update your mailing address everywhere
USPS forwarding, bank, employer, driver's license, voter registration, subscriptions, insurance policies, and the IRS. Missed mail gets expensive.
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File the capital gains paperwork with your CPA
If you're over the $250K/$500K exclusion or the property was not your primary residence, the 1099-S and closing statement determine your basis and gain. Don't surprise your tax return.